As LIV Golf players began seeking a return to the DP World Tour during financial troubles, European circuit CEO Guy Kinnings accused LIV of attempting to destroy them. Those comments sparked a sharp backlash, prompting an anonymous source close to LIV Golf to launch a scathing attack against Kinnings, as cited by 54 Golf on X.
Accusations of Dishonesty and Failed Deals
The LIV Golf source criticized Kinnings by sharing a derogatory nickname used within agent and player circles, though no documented instances of dishonesty toward players or tour officials exist. The source stated, as cited by 54 Golf, “His nickname in agent and player circles is ‘The Lying King’ for a reason.”
The source also pointed to past discussions, claiming that LIV attempted to partner with the European Tour from the beginning. According to the source, real dialogue existed under former CEO Keith Pelley, but Kinnings routinely backed away from verbal agreements and term sheets.
The remarks trace back to a July 2021 meeting at Malta’s Hotel Corinthia involving Pelley, Kinnings, tour officials, and representatives from Golf Saudi and Super League Golf, the precursor to LIV. During the gathering, officials presented a marketing concept for a global golf series, which the European Tour board rejected after forming a strategic alliance with the PGA Tour in 2020.
Partnership Evolution and Membership Backlash
The launch of LIV Golf in 2022 led the established circuits to strengthen their ties into a 13-year operational joint venture running through 2035. The PGA Tour increased its ownership stake in European Tour Productions to 40% and provided annual subsidies to support prize funds and create a pathway to the American circuit, allowing top non-exempt DP World Tour finishers to earn PGA Tour cards.
Meanwhile, the return of former LIV players has caused friction among existing members who believe defectors should face consequences. In an interview with The Scotsman, Kinnings stated that LIV had spent over $7 billion with the objective of destroying the European circuit, adding that the DP World Tour must protect its members.
World No. 2 Rory McIlroy voiced full support for Kinnings’ remarks. McIlroy stated that LIV took players and sponsors, turned the sport into an arms race, and stated intentions to destroy the European tour while at Augusta National.
LIV Golf continues to push back against the accusations from the DP World Tour leadership as the ongoing professional golf landscape navigates the fallout.
